Encouraging our audience to fall in love with the new faces, from hosts to contestants, of their favorite show was one of our main objectives. Additionally, we wanted fans to understand where they could watch and stream the new season. Our challenge was to find the perfect balance between showcasing Dancing with the Stars on all its platforms: ABC Network, Disney+, and Hulu. Adhering to different brand style guides while maintaining our own flair was vital. In addition, it was imperative we let our audience understand they can start tuning in LIVE, making voting a more interactive experience than ever before. We made our message was clear, and we were shouting it from the rooftops — or the Las Vegas sphere.

Check out more work with Dancing with the Stars here!