Giving back to those who brought the show to life was one of the most meaningful parts of this project. Our goal was to showcase this for the Season 3 premiere of the Emmy and Golden Globe winning show Abbott Elementary, so fans could feel how appreciative we were of all the support. We made it a priority to conceptualize strategies and content that mirrored the heart of the show, one that is centered around teachers going above and beyond for their students.

We were able to provide 10,000+ meals and school supplies to educators across the country. Through both organic and paid efforts, we were honored to ring in the Season 3 premiere behind such a special campaign. Our engagement and viewership skyrocketed, as fans made sure to share the excitement across platforms.

Check out more work with Abbott Elementary here!